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ITI Short Course Certificate in Business Management provides a framework for developing the business skills and knowledge needed in the same field.

Student choose 6 Units to complete the Certificate and get attestation from KHDA.


Unit 1: Exploring Business

  • Explore the features of different businesses and analyze what makes them successful

  • Investigate how businesses are organized

  • Examine the environment in which businesses operate

  • Examine business markets

  • Investigate the role and contribution of innovation and enterprise to business success.


Unit 2: Developing a Marketing Campaign

  • Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign

  • Influences on marketing activity

  • Purpose of researching information to identify the needs and wants of customers

  • Market research methods and use

  • Developing the rationale

  • Marketing campaign activity

  • Marketing mix

  • The marketing campaign

  • Appropriateness of marketing campaign


Unit 3: Personal and Business Finance 

  • Understand the importance of managing personal finance

  • Functions and role of money

  • Different ways to pay

  • Current accounts

  • Managing personal finance

  • Explore the personal finance sector

  • Features of financial institutions

  • Communicating with customers

  • Consumer protection in relation to personal finance

  • Information guidance and advice

  • Understand the purpose of accounting

  • Purpose of accounting

  • Types of income

  • Types of expenditure


Unit 4: Managing an Event 

  • Explore the role of an event organizer

  • Investigate the feasibility of a proposed event

  • Develop a detailed plan for a business or social enterprise event

  • Stage and manage a business or social enterprise event

  • Reflect on the running of the event and evaluate own skills development


Unit 5: International Business 

  • Explore the international context for business operations

  • Investigate the international economic environment in which business operates C Investigate the external factors that influence international businesses

  • Investigate the cultural factors that influence international businesses

  • Examine the strategic and operational approaches to developing


Unit 6: Principles of Management 

  • The definitions and functions of management

  • Management and leadership styles and skills

  • Managing human resources

  • Factors influencing management, motivation and performance of the workforce

  • Impact of change

  • Quality management


Unit 7: Business Decision Making 

  • Business plans

  • Decision making in business

  • Use of research to justify the marketing of a business

  • Efficient operational management of the business

  • Understand the importance of managing resources

  • Creation and interpretation of financial forecasts

  • Viability of a business

  • Demonstrate business skills/IT skills


Unit 8: Recruitment and Selection Process 

  • Examine how effective recruitment and selection contribute to business success

  • Undertake a recruitment activity to demonstrate the processes leading to a successful job offer

  • Reflect on the recruitment and selection process and your individual performance


Unit 9: Team Building in Business 

  • Examine the benefits of teams in a business setting

  • Investigate techniques and theories used for the development of an effective business team

  • Develop effective team skills through practical activities


Unit 10: Recording Financial Transactions 

  • Undertake the accurate recording of financial transactions using the double entry accounting system

  • Carry out bank reconciliation as a function of accurate financial control

  • Construct control accounts for debtors and creditors for accurate financial control

  • Examine the correction of errors in accounting records for financial control


Unit 11: Final Accounts for Public Limited Companies

  • Examine the end-of-year financial statements for a public limited company

  • Explore the cash flow statement of a public limited company

  • Undertake shareholder ratio analysis for public limited company accounts


Unit 12: Financial Statements for Specific Businesses

  • Understand different types of businesses and their capital structure

  • Examine the end-of-year financial statements for partnerships

  • Explore the end-of-year financial statements for non-profit-making organizations

  • Explore manufacturing accounts


Unit 13: Cost and Management Accounting 

  • Explore absorption and marginal costing techniques for decision making

  • Carry out standard costing and variance analysis statements

  • Explore budgets for financial planning and control

  • Undertake investment appraisal of long-term capital investment


Unit 14: Investigating Customer Service 

  • Explore how effective customer service contributes to business success

  • Investigate the methods used to improve customer service in a business

  • Demonstrate customer service in different situations, using appropriate behaviors to meet expectations


Unit 15: Investigating Retail Business 

  • Explore the current structure of the sector through investigation of the local retail environment

  • Investigate how the retail sector has responded to change and trends

  • Examine the importance of the supply chain and stock control management to the success of retail business.


Unit 16: Visual Merchandising

  • A Explore how retail outlets apply visual merchandising and display techniques in line with legislation and safety considerations

  • Examine the psychological and technological merchandising techniques used to influence customers

  • Create a successful display for a retail outlet through the use of appropriate visual merchandising techniques


Unit 17: Digital Marketing

  • Examine the role of digital marketing within the broader marketing mix

  • Investigate the effectiveness of existing digital marketing campaigns

  • Develop a digital marketing campaign for a selected product or brand


Unit 18: Creative Promotion

  • Explore the role of integrated marketing communications in creative promotion

  • Review the effectiveness of the promotional mix used by different businesses

  • Create a plan for a promotional campaign


Unit 19: Pitching for a New Business

  • Explore potential ideas for a micro-business start-up

  • Develop a business plan for a viable micro-business start-up

  • Carry out a pitch for funding for the chosen micro-business


Unit 20: Training and Development

  • Investigate training and development in a selected business

  • Examine the planning and delivery of training programs in a selected business

  • Develop an appropriate induction program for a group of new starters in a selected business


Unit 21: Market Research

  • Examine the types of market research used in business

  • Plan and implement a market research activity to meet a specific marketing objective

  • Analyze and present market research findings and recommend process improvements


Unit 22: Work Experience in Business

  • Investigate opportunities for work-related learning

  • Carry out work experience in an appropriate and safe manner

  • Reflect on work experience undertaken and its influence on own personal and professional development

Certificate in Business Management

Program fees

USD 4,280

To register, please click on the tab below, or for further assistance get in touch with us on , or give us a call at 8004852

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