
Hospitality management is a broad field that involves overseeing the day-to-day administrative, operational and commercial activities of businesses in the hospitality industry.

Decision Making Skills Course
THE HOSPITALITY INDUSTRY AND YOU
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What Is Hospitality Management?
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The Manager’s Role in the Hospitality Industry
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Why Study in a Hospitality Management Program?
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Planning a Career
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Employment as an Important Part of Your Education
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The Outlook for Hospitality
FORCES AFFECTING GROWTH AND CHANGE IN THE HOSPITALITY INDUSTRY
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Managing Change
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Demand
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Supply
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Workforce Diversity
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The Impact of Labor Scarcity
THE RESTAURANT BUSINESS
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The Varied Field of Food Service
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The Restaurant Business
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The Dining Market and the Eating Market
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Contemporary Popular-Priced Restaurants
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Restaurants as Part of a Larger Business
RESTAURANT OPERATIONS
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Restaurant Operations
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Making a Profit in Food Service Operations
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Keeping the Score in Operations
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Accounting Statements and Operating Ratios
RESTAURANT INDUSTRY ORGANIZATION: CHAIN, INDEPENDENT, OR FRANCHISE?
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Chain Restaurant Systems
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Independent Restaurants
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Franchised Restaurants
COMPETITIVE FORCES IN FOOD SERVICE
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Competitive Conditions in Food Service
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The Marketing Mix
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Competition with Other Industries
ON-SITE FOOD SERVICE
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Comparing On-Site and Commercial Food Services
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Self-Operated Facilities
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Managed-Services Companies
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Business and Industry Food Service
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College and University Food Service
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Health Care Food Service
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School and Community Food Service
ISSUES FACING FOOD SERVICE
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Consumer Concerns
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Food Service and the Environment
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Technology
LODGING: MEETING GUEST NEEDS
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The Evolution of Lodging
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Classifications of Hotel Properties
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Types of Travelers
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Anticipating Guest Needs in Providing Hospitality Service
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Service, Service, Service
HOTEL AND LODGING OPERATIONS
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Major Functional Departments
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The Rooms Side of the House
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Hotel Food and Beverage Operations
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Staff and Support Departments
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Income and Expense Patterns and Control
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Entry Ports and Careers
FORCES SHAPING THE HOTEL BUSINESS
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The Economics of the Hotel Business
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Dimensions of the Hotel Investment Decision
COMPETITION IN THE LODGING BUSINESS
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The Conditions of Competition
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The Marketing Mix in Lodging
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Product in a Segmented Market
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Price and Pricing Tactics
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Place and Places
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Promotion: Marketing Communication
TOURISM: FRONT AND CENTER
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The Importance of Tourism
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Travel Trends
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The Economic Significance of Tourism
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The US as an International Tourist Attraction
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Businesses Serving the Traveler
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Noneconomic Effects of Tourism
DESTINATIONS: TOURISM GENERATORS
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Motives and Destinations
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Mass-Market Tourism
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Planned Play Environments
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Urban Entertainment Centers
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Temporary Attractions: Fairs and Festivals
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Natural Environments
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On a Lighter Note
MANAGEMENT: A NEW WAY OF THINKING
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Management and Supervision
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The Economizing Society
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The Managerial Revolution
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Management: A Dynamic Force in a Changing Industry
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What Is Management?
PLANNING IN HOSPITALITY MANAGEMENT
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Why Study Planning?
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Planning in Organizations
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Goal Setting
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Planning in Operations
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The Individual Worker as Planner
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Long-Range Planning Tools
ORGANIZING IN HOSPITALITY MANAGEMENT
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Authority: The Cement of Organizations
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Departmentalization
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Line and Staff
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Issues in Organizing
CONTROL IN HOSPITALITY MANAGEMENT
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The Importance of Control
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Control and the “Cybernetic Loop”
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Tools for Control
STAFFING: HRM IN HOSPITALITY MANAGEMENT
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Issues in Human Resources Management
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Fitting People to Jobs
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Recruiting
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Selection and Employment
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Training
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Retaining Employees
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Staff Planning
LEADERSHIP AND DIRECTING IN HOSPITALITY MANAGEMENT
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Leadership as Viewed by Social Scientists
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Why People Follow
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Leadership Theories
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Communication
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The Elements of Leading and Directing
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Developing Your Own Leadership Style
THE ROLE OF SERVICE IN THE HOSPITALITY INDUSTRY
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A Study of Service
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Rendering Personal Service
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Managing the Service Transaction
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How Companies Organize for Service
Course Outline

Program fees
USD 1258
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