THE HOSPITALITY INDUSTRY AND YOU

• What Is Hospitality Management?

• The Manager’s Role in the Hospitality Industry

• Why Study in a Hospitality Management Program?

• Planning a Career

• Employment as an Important Part of Your Education

• The Outlook for Hospitality

FORCES AFFECTING GROWTH AND CHANGE IN THE HOSPITALITY INDUSTRY

• Managing Change

• Demand

• Supply

• Workforce Diversity

• The Impact of Labor Scarcity

THE RESTAURANT BUSINESS

• The Varied Field of Food Service

• The Restaurant Business

• The Dining Market and the Eating Market

• Contemporary Popular-Priced Restaurants

• Restaurants as Part of a Larger Business

RESTAURANT OPERATIONS

• Restaurant Operations

• Making a Profit in Food Service Operations

• Keeping the Score in Operations

• Accounting Statements and Operating Ratios

​

RESTAURANT INDUSTRY ORGANIZATION: CHAIN, INDEPENDENT, OR FRANCHISE?

• Chain Restaurant Systems

• Independent Restaurants

• Franchised Restaurants

​

COMPETITIVE FORCES IN FOOD SERVICE

• Competitive Conditions in Food Service

• The Marketing Mix

• Competition with Other Industries

​

ON-SITE FOOD SERVICE

• Comparing On-Site and Commercial Food Services

• Self-Operated Facilities

• Managed-Services Companies

• Business and Industry Food Service

• College and University Food Service

• Health Care Food Service

• School and Community Food Service
   

ISSUES FACING FOOD SERVICE

• Consumer Concerns

• Food Service and the Environment

• Technology

​

LODGING: MEETING GUEST NEEDS

• The Evolution of Lodging

• Classifications of Hotel Properties

• Types of Travelers

• Anticipating Guest Needs in Providing Hospitality Service

• Service, Service, Service

​

HOTEL AND LODGING OPERATIONS

• Major Functional Departments

• The Rooms Side of the House

• Hotel Food and Beverage Operations

• Staff and Support Departments

• Income and Expense Patterns and Control

• Entry Ports and Careers

​

FORCES SHAPING THE HOTEL BUSINESS

• The Economics of the Hotel Business

• Dimensions of the Hotel Investment Decision
   

COMPETITION IN THE LODGING BUSINESS

• The Conditions of Competition

• The Marketing Mix in Lodging

• Product in a Segmented Market

• Price and Pricing Tactics

• Place and Places

• Promotion: Marketing Communication

​

TOURISM: FRONT AND CENTER

• The Importance of Tourism

• Travel Trends

• The Economic Significance of Tourism

• The US as an International Tourist Attraction

• Businesses Serving the Traveler

• Noneconomic Effects of Tourism

​

DESTINATIONS: TOURISM GENERATORS

• Motives and Destinations

• Mass-Market Tourism

• Planned Play Environments

• Urban Entertainment Centers

• Temporary Attractions: Fairs and Festivals

• Natural Environments

• On a Lighter Note
   

MANAGEMENT: A NEW WAY OF THINKING

• Management and Supervision

• The Economizing Society

• The Managerial Revolution

• Management: A Dynamic Force in a Changing Industry

• What Is Management?

​

PLANNING IN HOSPITALITY MANAGEMENT

• Why Study Planning? 

• Planning in Organizations

• Goal Setting

• Planning in Operations

• The Individual Worker as Planner

• Long-Range Planning Tools

​

ORGANIZING IN HOSPITALITY MANAGEMENT

• Authority: The Cement of Organizations

• Departmentalization

• Line and Staff

• Issues in Organizing

​

CONTROL IN HOSPITALITY MANAGEMENT

• The Importance of Control

• Control and the “Cybernetic Loop”

• Tools for Control
   

STAFFING: HRM IN HOSPITALITY MANAGEMENT

• Issues in Human Resources Management

• Fitting People to Jobs

• Recruiting

• Selection and Employment

• Training

• Retaining Employees

• Staff Planning

​

LEADERSHIP AND DIRECTING IN HOSPITALITY MANAGEMENT

• Leadership as Viewed by Social Scientists

• Why People Follow

• Leadership Theories

• Communication

• The Elements of Leading and Directing

• Developing Your Own Leadership Style

​

THE ROLE OF SERVICE IN THE HOSPITALITY INDUSTRY

• A Study of Service

• Rendering Personal Service

• Managing the Service Transaction

• How Companies Organize for Service
   

Course Outline