Diploma in Sales and Marketing program provides the opportunity for the students to gain knowledge and skills in sales management, marketing management and customer service. The program covers the theoretical and practical sales and marketing knowledge and skills required by aspiring sales professionals and practicing sales managers to enable them to succeed in the workplace.

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COURSE OUTLINE

Unit 1: Creative Product Promotion

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The aim of this unit is to give learners an opportunity to learn about the promotional mix, and the related topics of buyer behavior and branding, before going on to design their own small-scale promotional campaign.

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• Know the constituents of the promotional mix Diploma in Sales

• Understand the role of promotion within the marketing mix

• Understand the role of advertising agencies and the media

• Be able to create a simple promotional campaign

Unit 2: Market Research in Business

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The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market, how they collect and interpret it and how it can be used to support marketing decisions. Diploma in Sales

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• Understand the main types of market research used to make marketing decisions

• Be able to plan research

• Be able to carry out research

• Be able to interpret research findings

Unit 3: Sales Management

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This unit aims to develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals and be a mentor.

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• Agree targets and objectives

• Develop from existing customers

• Know your products and target markets

• Monitor and Manage sales performance